TIK TOK

From the mindful and demure to your favorite Apple Dance creator, to the queens of cucumber salad — we covered it all. We helped TikTok craft an end-of-year love letter to the videos that kept us sane throughout the year, strengthening their case to stay live in the US. As one of the biggest influences in music, TikTok also reminded everyone where some of our brand-new favorites got their start- right here on the platform.

This project was really exciting as the EP.
The shoot itself leveraged cutting-edge integration technology on an XR stage, allowing us to blend real-time environments with live-action in a way that felt native to the TikTok universe- pushing both creative and technical boundaries to deliver a truly immersive experience.
I negotiated and secured licenses for top-charting tracks by Shaboozey, Sabrina Carpenter, and Charli XCX, ensuring the music at the heart of the campaign was both culturally relevant cleared.
I also led communications and negotiations with over 100 creators, securing permission to feature their content clips from the platform- everything from tracking them down, to navigating usage rights, timelines, and deliverables to bring TikTok’s year-end celebration to life with authenticity and impact.